Online software makes it easier to provide new products and services to your customers because the tools and methods available to expand your offerings, as well as market them directly to your customers, are plentiful, quick to implement and, best of all, cheap. A couple of examples include:

• Online storefronts with robust functionality requiring little, if any, technical knowledge to manage
• Social media such as Facebook, Twitter and more

Because the Web is your medium, you can take advantage of the online platform to create new products (such as ebooks and other informational products) and allow for the selling of existing products without the need for your presence (also known as "passive income") (such as storefronts and the sale of affiliate products).

In fact, it is the robustness of Web offerings, combined with the price and speed at which you can use them, that make this such a great platform to start a business. It really takes next to nothing to get up and running!

Honestly, this subject is so big, it's hard to really do justice to it here. If you would like to discuss online opportunities for you or your business further, contact me directly.