Why the hell would anyone start a blog anyway?
First off, it's just plain hard work. Hard to come up with new stuff to write. Hard to get critical responses. Hard to differentiate yourself from the blogging herd. Hard (especially hard) to make it pay.
So why start a blog?
PASSION.
The best, most authentic and perhaps only legitimate reason to start a blog is because you are passionate about something and want to share it with the world.
It doesn't matter if your blog is about dogs, celebrities, hardware or project management; if you have a passion for it, you belong in the blogosphere.
I am passionate.
I am passionate about online software. Yeah, I know that makes me a major geek, but I ate that bannana a long time ago and have long since embraced my inner geekiness.
I love the Web. It's really the game-changer of our time and whether you believe it is full of good stuff, bad stuff or a mix of both, it has brought us together and into each other's lives in ways we never imagined. It has provided us with ways to do things that were just not possible before it came along. It has leveled the playing-field and given individuals the same power as multi-national corporations (in terms of selling to a market) and nation states (in terms of enacting social and political change).
But of all the things on the Web that really get my engine running, online software (call it SAAS, Web 2.0 or RIA) is far and away in the number 1 spot.
Why?
Because online software has sooooo much potential to change our lives.
How? Glad you asked! Go ahead and download my free ebook, "Leverage the Web" to learn more!
But even after reading that ebook, you still won't know what fuels my fire; what gets my goat so hard that I had to start a blog.
So lemme' lay it out straight:
- Most individuals and businesses still fall into one of three categories:
- They do not know that online software exists
- They know that online software exists, but they don't see, or can't take the time to learn about, the advantages of its use
- They tried online software and got burned by poorly-executed functionality and a crappy user-experience because they didn't have the time to research and try all the options out there to see which would be the best fit for what they needed
So, Leverage the Web...what is it really about?
This IS an about page and this is what you came here to learn. I want Leverage the Web to:
Help individuals and businesses understand the advantages of online software and lead them to the best-in-class software, tools and sites so they can get up and running quickly and move on to the important stuff like delighting their own customers and playing with their kids.
Whew! A bit long-winded I guess, but that is it at the core.
Interested in what I said above? Agree or disagree violently? Comment below and let's start the conversation.
